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What Is Influencer Marketing: An Effective Niche For Digital Marketers

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April 12, 2018 Credit :  pixabay.com So, you have embarked on a digital marketing career. The fundamental goal of  digital marketing  is to promote products and services, by using online media. And how does Digital marketing seek to achieve this goal? To attain this primary objective, a digital marketer follows a coherent strategy and uses certain tools and techniques that are available. One such important technique to achieve higher engagement with target audience is Influencer Marketing. There are many views within the marketing community on what is Influencer Marketing.  Let’s dig into what is Influencer Marketing and then go on to tell you how it is important for your digital marketing career. What is Influencer Marketing? When we are buying something the first time, we seek some kind of an assurance that we are buying the right product or service. We look up to those, with experience and knowledge about that product, for advice. This is where Influencer Mar