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When times get tough for small businesses, one of the first things you can look to cut back on is your marketing budget. Of course, getting the word out about your venture is essential, especially in a tough economic climate, but there are still plenty of ways to create that much-needed buzz for your biz even if you don’t have a wealth of capital at your disposal. If you’re dealing with limited marketing funds, read on for 5 ways to make the most of a small marketing budget. 1. Devote Time to Social Media Social media does not require much, in any, of a financial investment, making it perfect for businesses operating on a budget. If you already have a solid Facebook and Twitter presence, investigate some of the newer social sharing sites to hit the market. Pinterest, Google Plus, Instagram, and even StumbleUpon are all viable options. Just be sure that as you expand you keep a close eye on your content, as it should be high-quality at all times. 2. Seek Out Free Publi

If you have been slow on the uptake when it comes to online advertising, you should begin ramping up your efforts. Online ad spend has seen consistent growth and is projected to overtake print, states a recent IAB report. If you haven’t yet familiarized yourself with online advertising, it’s time to do so. If you’re of the belief that advertising online is wasting your ad budget, think again. These are 9 reasons you should be advertising online: 1. Insight Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting a customer. Advertising online provides you with endless insight allowing you to become a more effective marketer. Marketers went from having no data to more data than we know what to do with. This i