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5 WAYS TO MAKE THE MOST OF A SMALL MARKETING BUDGET

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When times get tough for small businesses, one of the first things you can look to cut back on is your marketing budget. Of course, getting the word out about your venture is essential, especially in a tough economic climate, but there are still plenty of ways to create that much-needed buzz for your biz even if you don’t have a wealth of capital at your disposal. If you’re dealing with limited marketing funds, read on for 5 ways to make the most of a small marketing budget.
1. Devote Time to Social Media
Social media does not require much, in any, of a financial investment, making it perfect for businesses operating on a budget. If you already have a solid Facebook and Twitter presence, investigate some of the newer social sharing sites to hit the market. Pinterest, Google Plus, Instagram, and even StumbleUpon are all viable options. Just be sure that as you expand you keep a close eye on your content, as it should be high-quality at all times.
2. Seek Out Free Public Relations
Gettin…

9 RESONS YOU SHOULD BE ADVERTISING ONLINE

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If you have been slow on the uptake when it comes to online advertising, you should begin ramping up your efforts. Online ad spend has seen consistent growth and is projected to overtake print, states a recent IAB report. If you haven’t yet familiarized yourself with online advertising, it’s time to do so. If you’re of the belief that advertising online is wasting your ad budget, think again. These are 9 reasons you should be advertising online:
1. Insight
Know exactly which ads brought in the highest number of qualifying leads. Know how many impressions were served, where they were served, and when. Identify your optimal channels, ad copy, and ad locations. The metrics and analytics available with online advertising allow you to see the exact cost of acquiring and converting a customer. Advertising online provides you with endless insight allowing you to become a more effective marketer. Marketers went from having no data to more data than we know what to do with. This is a great prob…

GOOGLE TO HELP INDIAN SMALL AND MEDIUM BUSINESS MARKET RIDE THE DIGITAL HIGHWAY

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NEW DELHI: Intensifying its efforts to capture the small and medium business market in India, Google on Wednesday announced two new initiatives, to train and help SMBs capitalise on the digitisation wave. In Delhi, for the Digital Unlocked event, Pichai announced the launch of new tools, training and support systems for SMBs in India. Digital Unlocked is a training programme in association with industry body FICCI, to provide Indian SMBs essential digital skills to get online and connect to customers in different parts of the country. Under the second programme called ‘My Business Websites’, Google will provide free websites and web tools to small businesses to help them bolster their digital presence The company also launched a certification course for SMBs in collaboration with ISB. It will also partner with FICCI to conduct 5,000 workshops covering 40 cities in India over the next three years. The internet giant also launched Primer, a free mobile app designed to teach digital mark…

TO WHAT EXTENT DOES IT REALLY TAKE TO RANK AT THE TOP OF GOOGLE'S SEARCH RESULTS? (A DATA DRIVEN ANSWER)

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That is correct, it's a questionable subject among SEOs. Be that as it may, you most likely definitely know this: I prescribe third party referencing. The very word "third party referencing" has an awful notoriety. Why? Since, before, it was dishonorably executed by excessively energetic advertisers. Today, a few people attempt to sugar coat it or call it something like "notoriety building." I call it as is it. It's third party referencing. Also, there's nothing amiss with building joins in the correct way! Clearly, I'm 100% against spammy, dark cap third party referencing, a la 2011.Along these lines, with regards to strong, legitimate, moral, amazing procuring, incredible connections to your magnificent substance, I'm a fan! My logic in business and promoting is to pick long haul increases over here and now wins. Over and over again, the fleeting wins wind up costing you in the long haul. Furthermore, that is the dubious thing about third par…

10 WAYS TO MAKE YOUR BLOG VISUALLY APPEALING

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The use of images in blog posts is beneficial for two reasons: - It gives you the opportunity to provide more information, such as through infographics and screenshots.
- It helps improve audience engagement, thus keeping readers on your blog for a longer period of time. 10 tools for finding high quality images that can be used both on your web site and in updates on social media sites:
1. Pixabay (https://pixabay.com/)
When it comes to finding images for your blog and social platforms, there aren’t many services that offer more than Pixabay. Pro tip: Pixabay is good for more than just images. You can also search for vector graphics, illustrations and videos.
2. Unsplash (https://unsplash.com/)
It’s not the most advanced photo library and it definitely doesn’t have the most available images. Even so, Unsplash remains a favorite, among bloggers and social media professionals.You can copy, modify, distribute and use the photos for free, including commercial purposes. Pro tip: use the “new” …